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U-Ride Founder Expanding His Business

A Thunder Bay business owner is making adjustments to his ride sharing service due to COVID-19.

Cody Ruberto is the founder of U-Ride, and tells us he is branching out into home delivery for customers for the grocery store, corner stores and LCBO.

“We did a pre-launch over the last couple of days, it went extremely well. It was having to learn a whole new business, but our team did a great job and we’re ready to go,” says Ruberto.

He says he realizes what it can be like in self-isolation, when he had to phone family and friends during quarantine after a recent soccer trip in Europe.

“Asking people if they can bring me food. Everyone’s in self-isolation, there’s some people who don’t want to go to grocery stores, they don’t want to wait in line,” notes the U-Ride founder.

The U-Ride service he operates is still running, with a few restrictions such as only riding in the back, the driver wears a mask, and prices are the same.

Click here for the website.

 

  • Originally from southern Ontario, Jason found his way here and fell in love with the community and music scene of Thunder Bay over twenty years ago. In between various stints on radio, television and writing, Jason is a dad, a partner and (some would consider) a zoo keeper (seriously, he has a LOT of pets).

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Thunder Bay
1:42 pm, Jun 10, 2026
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