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VIDEO: City Hall Joins Wake The Giant

The people behind a project to help Indigenous youth feel safe in Thunder Bay are thrilled it appears to be working and growing.

Dennis Franklin Cromarty teacher AJ Haapa watched city hall unveil a Wake the Giant logo, and tells us 250 businesses speaks volumes of this city.

“3 of us were born and raised here, and are very proud of this city, with a lot of the awesome things going on. Unfortunately there’s been kind of a dark cloud for at least the last decade or so.”

The organizers also got accolades from the mayor, with Bill Mauro crediting the Dennis Franklin Cromarty staff for an initiative originally set to have 150 businesses display stickers on business storefronts.

The speed of which it’s spreading is amazing those who organized it.

“There’s interest all the way to west coast, in Whistler, all the way down in Toronto. Schools are all over asking for the logo.”

Haapa adds he’s hearing stories of Indigenous students being free to move around more, with the aid of businesses displaying the logo.

Country 105 and 99.9 The Bay are on board, with a sticker found at our offices at the corner of Park and Water Streets.

  • Originally from southern Ontario, Jason found his way here and fell in love with the community and music scene of Thunder Bay over twenty years ago. In between various stints on radio, television and writing, Jason is a dad, a partner and (some would consider) a zoo keeper (seriously, he has a LOT of pets).

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4:34 am, May 18, 2026
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