The North of Superior Travel Association is working on a plan to draw more tourist dollars into the region.
At it’s 40th Annual Meeting today in Thunder Bay, it announced a new brand and marketing scheme that was largely researched by Lakehead University students.
Nosta Executive Director Dan Bevilacqua says a big part of that is a better website, called Superior Country.
He adds tourists need to know this area has more to offer than where they may be now, or any other places they could go instead of here.
